| "Time was, if you could fire up the locomotive
and sweep out the coaches, you could be reasonably assured that the riders would come!" Randall D. Gustafson VP Operations Transportation Analyst Stone Consulting has prepared a research tool and methodology specifically designed for existing tourist railroads. It is built with a full understanding of the nature of the tourist rail industry and developed from statistical and marketing approaches that all attractions can benefit from. Today’s consumers are more sophisticated. As years go by, fewer have a firm recollection of what rail travel was like before Amtrak and fewer still are familiar with rail travel as it is today. Consumer behavior determines the choices for entertainment, whether a tourist railroad excursion or a sports event. The heart of a tourist rail marketing program is entertainment and how to cost-effectively bring in more people. With our combined experience in engineering, consulting, railroading, and industrial development, the individuals that comprise our staff bring knowledge, expertise and enthusiasm to each project. SC&D retains specialty tourism subconsultants in national & regional market analysis, economic impact analysis to Federal EDA standards, and ‘hands-on’ development of marketing programs and materials development.
SC&D’s nationwide experience in feasibility
studies, project development, marketing and master planning is available
for your railroad today! |